Dragging the Airline Industry into the 21st Century

Delta announced a tie up with Microsoft and Nokia for the Windows Phone 8 platform, and it’s quite interesting how this particular announcement will impact all parties involved. For the consumer, this is likely to make things easier and probably can and will create opportunites for experiences not unlike that which BA has recently tried to implement, where the passenger’s name is known to the flight attendant without even looking at your boarding card, or any introduction, to give the customer the feeling of an organisation that is pervasively aware of their customer. Whilst this might come off as creepy for some, I think it make also make for better more involved service… IF implemented correctly.

It’s definitely an interesting change and I would like to see how this would improve or change the passenger experience.

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