I have to be honest, this was a triumph. Pulled off with an aplomb uncommon outside of amateur circles, the Singapore Society has done it. They have staged a musical that would forever be in my memories. From its conception, to the trials, the difficulties, the conflicts, the changes, the debates, the design processes and finally the week of Intense PR before the musical. This has been an intense ride. A ride I will never forget because it’s so vivid, the design of which conveyed a certain feeling across all media, all formats.
I loved it all, I loved playing a backstage role for once. I loved playing a front of house role as well. The meeting and greeting, all that was quite fun for me. Somehow, just somehow, I can see myself doing PR and doing it well. It’s just so much fun and excitement.
I’ve also realised how much work this involves, and just how much respect you have to give to those practitioners of PR. The impossible datelines, the last minute changes, the shortage of information, the surfeit of information. The design, the execution, the different media. All of it had to come together, no matter what and in the end it did. I am proud to say that I managed to put what I learned at Waggener Edstrom to good use, but I’ve also learnt a lot from all fronts and feel all the better for it.
The musical – to me it was not the most significant thing in the end, maybe because of my skewed perspective. It was a great experience, it was amazing to watch and just felt electric in many moments, but what it means to me is the work that everyone has put in. The hours and hours of toil, the late nights, and the hours spent worrying about the littlest detail.
I’m happy it is now all over. And yet I’m sad, I am sad that it wouldn’t be there anymore, that I would no longer have anything to PR for. Ah well… Onward and Upward to WarMUN 2010.
